Friday, 30 April 2010

We are very excited to announce that four new wines that you--the Wine Sisterhoood--helped create are almost ready to launch. Middle Sister Goody Two Shoes Pinot Noir and Surfer Chick Sauvignon Blanc and Haute Red Pinot Noir and White Haute Riesling have been on the bottling line all this week at our winery in Sonoma County.

You may recall that we asked you to vote on Goody's name and which version of the Haute Red label you preferred. As far as we know, these are the very first "crowdsourced" wines in history--we used Social Media as a way to have a conversation directly with you, wine lovers and wine sisters. We listened to what you had to say and now there's new wine for all. How cool is that!

We're headed to Sonoma on Monday morning to pick up samples and as soon as we take some shots we'll post them here EXCLUSIVELY so you'll be the very first to see the "total package"!  You got a taste of some of the label art if you participated in the surveys but for the most part the new packaging is a pretty big secret.  But you'll have a front row to the "reveal".

Although the wines will start shipping next week, it will may awhile for them to reach your store shelves. So in appreciation for your support of our newest projects, we are preparing a very special Insider Sister offer, which you will be able to access via the Wine Shop right here. 

The offer will go up on Monday, May 10. We'll tell you more in a future post, but it's a great deal and a portion of the proceeds will go to a great cause.

Be sure to check back next week for more news about the newest Wine Sisterhood wines.

P.S.  If you're wondering where all the links are, we are in the process of  updating the Middle Sister site and building a new one for Haute Red.  Stay tunes.

Posted on 04/30/2010 3:23 PM by Mary anne Vangrin
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