These are all the Blogs posted on Thursday, 9, 2010.
Wednesday, 14 July 2010
You heart Moscato. You really do. June survey results!
Memba back in June (so long ago!) when we asked you to voice your opinion about Moscato? The sexy Italian name for the white variety known as Muscat, Moscato is currently one of the hottest wines out there. We wanted to explore the possibility of adding a ninth Moscato sister to our Middle Sister portfolio. Is this something the sisters have been waiting for?
Moscato is light in texture and lightly sweet. Winemaking note: during fermentation, if the yeast consumes all the grape sugars and turns them into alcohol, the final wine will be dry. If the fermentation is stopped before all the sugar is converted, the wine will maintain some sweetness and the final wine is categorized as off-dry. Because not all the sugar is converted into alcohol, off-dry wines are also lower in alcohol than dry wines. Makes them great for sipping by the pool on a hot summer day.
Moscato aromas and flavors are of stone fruit, such as white peaches, apricots and nectarines. Typically, there is a distinctive floral note of orange blossom. Moscato is perhaps best known as an aperitif before the meal or paired with fruit-based desserts or a plate of mild cheeses and ripe summer fruits. For those who prefer a slighlty sweeter profile in general, it 's delish served well-chilled throughout the meal, with lighter fare such as poultry or seafood or dishes with heat and spice, such as Asian or Latin cuisine.
Thirsty, yet?
Our survey revealed that the vast majority of you are familiar with Moscato. You may have tried it at a tasting or sampled brands already in the market. A small percentage of the respondents just simply weren't fans of the off-dry style. But the majority of you who completed the survey were in favor of adding a sweeter selection to the Middle Sister line-up.
Our own experience at tastings confirms this. When we pour our wines at the tasting table, we always ask a few simple questions to help guide our guests towards the flavor profiles they’ll most enjoy.  Are you drinking red or white? Do you like fruity wines or those with a more earthy style? We find that many people often ask specifically for "our sweetest wine".
There’s an interesting theory in the wine world that a preference for an off-dry wine just might mean that you are a  “super-taster."  A “super-taster” is somebody who actually possesses more taste buds than average.  Thus, super-tasters are highly sensitive to elements that are more prominent in dry wines such as tannin (astringency/bitterness) and acid (tartness). Females are more often "super-tasters" then males.
So, for all you sweet wine lovers out there and your many millions of taste buds, we will be launching a Middle Sister Moscato in October. Her name is “Sweet and Sassy”— the name selected by the Sisterhood as their favorite.
We are working on the Sweet and Sassy label right now and we reveal her to you sometime soon. We think you will like her!  She's pretty special.
Stay tuned!

 

Posted on 07/14/2010 2:41 PM by Maryanne Vangrin
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